Department Store for the Mind 

I think the journey inside our minds is the most exciting adventure any of us can embark on. In 2015, I created a magical concept store that took customers through a labyrinth of thoughts, ideas, emotions, memories and moods.  Alongside essential supplies like common sense, imagination, confidence and integrity, customers could also pick up a tin of gut instincts, a string of worry beads, a pack of excuses, even an extension for the end of your tether. You can glimpse a little of the playful inventory below.

A collaboration with Supafrank design studio.